TikTok has introduced AI-generated avatars for content creators, utilizing its new Symphony generative AI ad suite.
The Symphony Digital Avatars allow users and businesses to create personalized avatars with AI language dubbing for global content translation.
Andy Yang, TikTok’s head of creative products, stated, “We aim to empower creators and propel their creativity to a global audience with the power of generative AI.”
Two types of digital avatars are available: Stock Avatars, pre-made using licensed actors, and custom avatars, which let creators use their likenesses for multilingual content. These avatars can help TikTok users reach international audiences, enhancing the platform’s diversity.
However, concerns about misuse for unethical purposes, like AI-generated revenge porn, highlight the need for robust content moderation. While AI implementation on social media continues to grow, this move might impact the personal connection between creators and their audiences.